SEO in a Competitive Market

Most people think that it’s almost impossible for someone to get found in a highly competitive market. I like to tell people that anyone can get found in the top 30 of Google no matter how competitive the market is. The thing is, you have to have pockets deep enough to make it there. In this post we are going to take a look at how to use your keywords effectively in a competitive market.

First Mortgage Modification Solutions is a company that does mortgage modificationfor people who are trying to avoid foreclosure and save their homes. As you can probably guess there are a bunch of these companies that have sprung up over the last few years since the recent decline of the housing market.

First Mortgage Mods doesn’t really have deep pockets yet, but our goal is to try to get them there though. What we did was we started them off with a 5 page optimization plan that included their most important pages. We picked 10 of the most important keywords that applied to those pages. Remember you’re only supposed to focus 1 to 2 keywords per page, so only 10 main keywords were needed. We didn’t stop there. We went on to collect supporting keywords for each of those 10.

The search engine spiders look at the keywords your targeting but they are also looking at the words that surround and support those main keywords. If you are in a competitive market you can’t afford to half ass your optimization. Every on page element has to be addressed. That means not only targeting your main keywords but making sure to implement those supporting keywords as well.

Here is an example of our main keyword and supporting keyword for the home page of this site. Mortgage Modification is the primary keyword for this page. We know this because of course we did our research. Our supporting keywords for this page are “need to refinance to stop foreclosure“, “foreclosure help“, “loan modification” and “avoid foreclosure“. Now, take a look at the home page and notice where we used our main keyword Mortgage Modification and our supporting keywords. This will help you get an idea of where an how to use your main and supporting keywords on your site.

Now, take a look at the process page and see if you can tell what the main keyword is and what the supporting keywords are. Take note of where they are on the page. Don’t be afraid to look at the source code either. Leave a comment and let me know what you found.