Google gives brands a boost to page 1

As we all know the internet is a cesspool of misinformation so Google has decided to flush their index and move major brand names to the top of the list.

According to Google CEO Eric Schmidt “Brands are the solution, not the problem,… Brands are how you sort out the cesspool. …Brand affinity is clearly hard wired, … so fundamental to human existence that it’s not going away. It must have a genetic component.”

According to Search Engine News the second week of January 2009 Google flushed their index and disinfected it with brands. Brands are basically a company that you’ve heard of a long with everyone else.

Companies like…

For the most part it’s companies that have deep enough pockets to imprint themselves on the public consciousness by spending tons of money on advertising.

The most recent update that happened right around the middle of January is primarily effecting the most competitive high-value keywords. This introduces a significant new ranking factor and although keyword placement, inbound links and a great domain name are still very important in the rankings game, a well-known brand is now playing a huge role as well.

If your a small to medium business your best bet at achieving long lasting search engine success is to first make sure your on-site optimization is successfully completed for a strong foundation. Then your most affordable options are viral marketing campaigns and social media. These options are the way to go if you don’t have deep pockets like these major brands.

Creating great content and then promoting them on these social sites will give you a chance at competing with these major brands that have a huge budget for advertising.

Your best bet is to get some sort of SEO training or find an seo consultant who can guide your through the best way to increase your brands recognition via social media and viral marketing.